High-ticket offers can change the way you do business, especially when you’re a solopreneur. You don’t need to scale up; in fact, you can unscale the business that’s running you ragged and take a different approach.
Introduction
Many consultants think that to create high-ticket offers, they need to completely change their services or create something from scratch. But the truth is, you already have everything you need to build a premium offer—it’s all about how you package it. This blog will guide you step-by-step through the process of turning your existing skills and services into a high-value, premium offer that clients are eager to pay for.
Identify Your Signature Services
Start by listing out all of the services you currently offer. Ask yourself: which services bring in the best results for clients? Which services bring in the most revenue? Often, your most impactful service is already right under your nose, waiting to be elevated.
Which of your services gets the most positive feedback and has the biggest impact on your clients?
Don’t overthink it—your high-ticket offer doesn’t have to be groundbreaking, just valuable. It’s the way you deliver it and the transformation you provide that matters.
Choose One Core Service for High-Ticket Offers
Once you’ve evaluated your services, choose one core offering that you can elevate into a premium package. This service should solve a major pain point for your ideal client—something they would pay top dollar to solve.
Think about what sets this service apart from others in your industry. Why is it valuable? How can you add more value to it without adding more work for yourself?
Create a Comprehensive Solution
High-ticket clients are not just paying for your time; they’re paying for a solution. Package your offer in a way that includes everything a client might need to achieve the desired outcome. This might mean adding templates, guides, or 1-on-1 consultations as part of the package.
What additional support or resources could you include to create a more complete solution for your clients?
Don’t just think about what you can add, but also what you can take away. Simplify the journey for your clients—eliminate confusion and make sure they know exactly what to expect.
Develop a Repeatable System to Fuel High-Ticket Offers
High-ticket clients want predictable results. Developing a repeatable system not only makes it easier for you to deliver but also helps clients understand the journey they are about to embark on. Break your offer into steps that guide them from where they are now to where they want to be.
Map out the stages of your high-ticket service. What steps do clients go through from onboarding to transformation?
How could you visualize this journey for clients? Consider creating a simple diagram or flowchart that you can share during your sales calls to show them the process.
Pricing Your High-Ticket Offers
One of the hardest parts of creating high-ticket offers is setting the price. You need to get comfortable with the idea of charging a premium price. This requires a mindset shift—from seeing yourself as a service provider to seeing yourself as someone who delivers transformative results.
How much would it be worth to your clients to solve their biggest problem? Price your services based on the value you provide, not just the time you spend.
Practice quoting your premium price until it feels comfortable. The more you internalize the value you offer, the easier it becomes to confidently ask for what you’re worth.
Leverage What You Have to Create a High-Ticket Offer
You already have what it takes to create a high-ticket offer. By identifying your signature service, packaging it effectively, creating a repeatable system, and setting a premium price, you can turn your existing skills into a profitable, high-value service. Remember, high-ticket clients aren’t just looking for a product—they want a transformation. Show them that you can deliver it, and they will be eager to invest.
